GEO Glossary
Clear working definitions for GEO, AEO, LLMO, citations, observations, and source accuracy. Use a shared vocabulary before comparing reports.
Open GEO Glossary ↗The GEO learning library
GEO resources. Clarity you can take back to your team.
Explore definitions, practical guides, and a reusable testing kit. Build a shared understanding of the work before expanding your content or measurement program.
Guides & Playbooks
Choose a practical learning path for strategy, editorial work, or technical implementation. Each path connects an explanation to an actionable next step.
Open Guides & Playbooks ↗Prompt Testing Kit
A plain-text observation template, sample prompt families, and a repeatable review workflow. Download the kit without creating an account.
Open Prompt Testing Kit ↗GEO FAQs
Answers about scope, terminology, evidence, reporting limits, project inquiries, and how to use the resources on this site.
Open GEO FAQs ↗Use the resources as a connected workflow
Start with a definition, identify the question your audience needs answered, and inspect the page that should provide the evidence. Then use the testing kit to record a bounded set of observations. These materials support your own planning; they do not run an automated audit or connect to any account.
GEO Field Notes
Three good places to start
What Is Generative Engine Optimization? A Practical GEO Guide
Understand generative engine optimization, the role of evidence and accessible content, and a practical workflow for measuring AI visibility.
7 min readRead the guide
Answer-Ready Content: Write Clear, Evidence-Led Pages
Write answer-ready content using clear definitions, fair comparisons, useful procedures, and evidence placed beside the claims it supports.
7 min readRead the guide
GEO Audit Checklist: From Content Review to Action Plan
Run a focused GEO audit covering audience questions, page evidence, technical access, citations, and a prioritized implementation backlog.
6 min readRead the guide